Posterous theme by Cory Watilo

Filed under: the web

When Engaging in a Redesign Never Ask "What websites do you like?"

One question asked a lot when websites are being redesigned is "What websites do you like?".

Personally I never ask this question. People will tell you what sites they enjoy personally and more often than not they will include a list of sites that couldn't be further from the industry or brand they represent.

A better question is "What websites do your clients/audience like and why?"