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Where Traditional Will Meet Digital

Wednesday, October 29th, 2008.

Flexible displays are a creative department’s dream come true.
Over at Wired.

Google Indexing the Content of Flash

Friday, October 24th, 2008.

This morning I had a call from a client here at Trigger. They were concerned about some misspellings in the description of their links in Google.
Pretty standard fair problem, not tough to solve. Update the content, resubmit the robots.txt and site map, done.
Except the content it was indexing turned out to be coming from inside [...]

NIN Releasing a Custom Tapulous Game for iPhone

Tuesday, September 30th, 2008.

Trent Reznor posted on the NIN blog today that Tapulous (makers of Twinkle and Tap Tap Revenge for iPhone) is creating a custom version of Tap Tap Revenge with theme and music from Nine Inch Nails.
Check it out over at NIN.com.

Mad Men Live on Twitter

Friday, September 12th, 2008.

Recently I posted a tweet loosely referencing the AMC show Mad Men. Moments later I received an e-mail that Bud Melman was following me on Twitter.
I didn’t immediately realize who this was, even once I’d checked the profile. Then it dawned on me that it’s one of the lesser, supporting characters on Mad Men. Looking [...]

Microsite vs. Infidelity

Tuesday, August 19th, 2008.

Sometimes you hear about men who take on a mistress. Recently there was that New York District Attorney that got caught up in a prostitution scandal.
I guess men take these women on because they’re going through something internally. Maybe they’re not happy with their wife, their sex life or they’re just plain “crisising”.
Ultimately it seems [...]

Using Social Media: Sprint Instinct

Thursday, July 31st, 2008.

The idea is Sprint puts you in a contest for including their product in your movie.
On the surface it seems like a pretty basic way to get exposure (impressions), but the interesting thing is you can’t place the product if you don’t have it. That means two things:

Sprint has now gotten their existing clients to [...]

Why is a Rockstar Better at Social Media Than Agencies?

Monday, June 30th, 2008.

Lately Trent Reznor of Nine Inch Nails has been making a great effort at changing (thwarting?) the traditional model of making money as a musician.
In the last few months he’s produced 2 albums worth of content, fired his record label and used his popular website to sew it all together.
The interesting part isn’t the website itself, but how he’s [...]

Your Audience is Watching

Wednesday, May 7th, 2008.

To make the most of your website or web application you’ve got to know who’s going to be visiting it.
It’s not that difficult a question on paper, “who are we talking to?”; but somehow it always seems to get muddled, generalized or just not answered. Worse in large campaigns or across many small ‘random acts [...]