Microsite vs. Infidelity
→ by Scott on August 19th, 2008Sometimes you hear about men who take on a mistress. Recently there was that New York District Attorney that got caught up in a prostitution scandal.
I guess men take these women on because they’re going through something internally. Maybe they’re not happy with their wife, their sex life or they’re just plain “crisising”.
Ultimately it seems these stories end with a lot of money spent on something they probably shouldn’t have let go on so long. At the end of the day they still have a neglected wife and no real resolution to the core issues.
For some reason this reminds me of microsites.
It’s been my observation that when a client isn’t happy with their website, how it looks or they just don’t know how to say what needs to be said in it, they build a microsite.
The truth is, this story ends the same: A lot of money spent on something that shouldn’t have gone on so long and a neglected corporate site that really just needs some extra attention to turn it into something you’re attracted to again.
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August 20th, 2008 at 9:39 am
I don’t know that I totally agree with this… yes it is true that many microsites exist only because the main site content is unweildly and unfocused. But can’t some microsites be like that call girl in Trading Places who ends up actually helping Dan Ackroid get off the street and back to work?
Some microsites actually serve a purpose - they are provide focused info that serve a single campaign or event. Targeted, specific content that serves an immediate need… and then they are gone. With no need for a second date.
August 20th, 2008 at 7:22 pm
I agree with janz, but the original point was likely made so emphatically because call girls that put your life on the right track only exist in the movies. In life you’re probably more likely to secretly indulge in your guilty pleasures while the wife and kids sit at home, neglected and pretending everything’s okay. Either that, or you get busted as a deviant.
I’m a big fan of microsites when they’re done right, but unfortunately they rarely are. Single purpose, specific message, and a defined life cycle… its not that difficult, yet it so often is.
August 22nd, 2008 at 9:32 pm
I think part of the problem lies in the name. Microsite implies a little website, which is in turn supposed to be permanent.
I think the trick is for Project Managers to define with the client up front that the site will go up, serve its intended purpose and then get torn down. Budgeting and scheduling the tear-down is the key part.
August 24th, 2008 at 9:22 pm
Forget the websites for a minute. I really just want to know why my boyfriend feels the need to solicit prostitutes.
August 25th, 2008 at 7:20 am
That’s exactly the question Mrs. Spitzer should’ve been asking.
August 27th, 2008 at 8:08 am
For the record…Spitzer was the former DA…when he was busted he was the Governor of the state. I work about one block from the state capitol building and those few days were pretty fun.
August 27th, 2008 at 8:15 am
Thanks for the correction, old friend =)