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Using Social Media: Sprint Instinct

The idea is Sprint puts you in a contest for including their product in your movie.

On the surface it seems like a pretty basic way to get exposure (impressions), but the interesting thing is you can’t place the product if you don’t have it. That means two things:

1. Sprint has now gotten their existing clients to evangelize their product
2. They’ve added a ‘got to have’ aspect to their Instinct product.

Thought this was clever.

Tagged with marketing, social media.