Pretty terrifying ad for life jackets. Smart.
From Sarah Lang’s article on Medium I tweeted earlier:
How many tweets would I have to post before I can get 10 people to share them? Compare that to creating a 10 person event and asking all event goers to share their experience (a free drink as incentive never hurts).
I have a sneaking suspicion there’s about to be documentaries in the vein of “Who Killed the Electric Car?” about the story of BitCoin.