I'm a digital strategist in Calgary Alberta. I like technology, headphones and backpacks. These are daily snippets from around the Internet that I find interesting.
VHS vs. Beta style battle coming to POS.
via fastcompany.com
Between Square, Google, Paypal/Verifone and the variety of other new payment methods showing up at cash registers I am beginning to wonder if we're at the beginning of another format war.
Filed under //
retail
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Yahoo's new take on search: Axis.
via fastcodesign.com
The way Yahoo! explains this tech makes it sound utterly groundbreaking. But really Bing had this integrated into their results years ago. And Google more recently.
For Bing and Google matching this (if it is in fact desirable) is a matter of adding "Always show thumbnails" to your preferences.
Filed under //
search
search engines
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There's more to the Web than advertising properties.
At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.
It's funny to me that everything on the Web gets viewed as an advertising property. And then judged on its merits as an advertising medium. It's a dirty little echo-chamber of people obsessed with what used to work.
900 million people using your stuff gives a lot of options beyond selling ads. I think the company that beat email as the number one reason to have an Internet connection can do better than selling ad space.
They can:
* Take a cut of the revenue made by applications built on their platform
* Anonymize their customer data and sell it to researchers
* Provide content producers like Disney with the largest audience they've ever had
* Replace telephone service as we know it today
All the poop slung at Facebook this week is just going to put their stock on sale.
I've filed this under "people with a myopic view to make fun of later."
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Mobile email optimization a must
email opens on mobile devices increased 34% from April 2011 to September 2011, while the relative number of opens on webmail and desktop decreased by 11% and 9.5%, respectively.
via blog.hubspot.com
Hubspot has 7 infographics on the topic.
This also means that mobile optimized landing pages are becoming more necessary. Email is just the first part of the job. The last thing the consumer sees is what comes after the call to action.
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Infographic: Mobile marketing by the numbers
The number of Americans who own smartphones rocketed past the number who own basic mobile phones this year, and marketers have been expanding their mobile budgets at a similarly rapid rate.
via mashable.com
Follow the link for the graphic. It's big.
Filed under //
advertising
mobile
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Google Chrome Now the No. 1 Browser in the World
IE is still the top browser in many regions, including North America, but Chrome is extremely popular in both India and South America — the latter being a region where Google’s Orkut social network also has significant market share.
via mashable.com
If that isn't a hint at a need for international design thinking I don't know what is.
Filed under //
browsers
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Nokia Pure – A font for any language.
via fastcodesign.com
An ambitious undertaking. Nokia designed it to read well on screen in any language. Ultimately it will create a nice uniformity in the look of their devices.
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